Home > About Us > Search Engines Marketing > Website Analytics > Google Analytics Google AnalyticsTracking and monitoring your web site traffic with Google website analytics is essential for every online campaign and the best part it is free
The New Google Analytics Learn how visitors interact with your website and identify the navigational bottlenecks that keep them from completing your conversion goals. Find out how profitable your keywords are across search engines and campaigns. Pinpoint where your best customers come from and which markets are most profitable to you. Google Analytics gives you this and more through easy-to-understand visually enhanced reports. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.  Advanced SegmentationIsolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.  Motion ChartsMotion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.  Custom ReportsCreate, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.  Fast ImplementationPaste the Google Analytics tracking code into each of your website pages and tracking begins immediately.  Keyword and Campaign ComparisonTrack and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.  Custom DashboardsNo more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.  AdWords IntegrationBuy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.  Internal Site SearchFind out how your visitors search your site, what they look for, and where they end up.  BenchmarkingFind out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.  Trend and Date SliderCompare time periods and select date ranges without losing sight of long term trends.  Ecommerce TrackingTrace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.  Funnel VisualizationFind out which pages result in lost conversions and where your would-be customers go.  Site OverlaySee traffic and conversion information for every link as you browse your site. (no download required).  Email reportsSchedule or send ad-hoc personalized report emails that contain exactly the information you want to share.  GeoTargetingFind out where your visitors come from and identify your most lucrative geographic markets.
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