Special Offers from Frederick's of Hollywood
Frederick's Offers- Free Shipping on orders of $75 or more
Frederick’s of Hollywood is an innovative, world-renowned brand that captures the excitement and glamour of Hollywood by offering sexy styles that make women feel romantic, desirable and confident. Pride in our company, its heritage, its integrity and its products will remain the foundation of Frederick’s of Hollywood.
In 1946, Frederick came to Hollywood
Or shall we say, a man named Frederick Mellinger founded Frederick’s of Hollywood and a legend was born. Mellinger believed that incredible lingerie could make a woman feel beautiful—from the inside out. Save up to $40 on Bridal Lingerie at Frederick's of Hollywood
More than fifty years later, the company is still the leading trend setter in intimate apparel and has earned a renowned reputation for flattering women of all sizes with its sexy signature styles. Frederick’s found success in creating lingerie that is sexy, fresh and sophisticated.
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Gifts to Delight and Excite. Save $10 at Fredericks
 
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Everything you need for your wedding day...and night
A gift from Frederick's won't stay in the box for long!
The home of sexy lingerie since 1946.
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A new star on Hollywood Boulevard
When Frederick Mellinger set out to create lingerie that made women beautiful, suddenly unmentionables were worth mentioning. Introducing little black underthings to the United States may have raised a few eyebrows with the American public, but it was a smash with many a glamorous Hollywood actress—the ones women worshipped as their style icons. Trend Setting Dresses from Frederick's
 
After the opening of the first Frederick’s of Hollywood store in 1947, the same Tinseltown stars who graced America’s big screens and magazines came to rely on Frederick’s for the sexy glamour that embodied the Hollywood lifestyle. Gifts to Delight and Excite. Save $10 at Fredericks
 
The ensuing decades saw changes in how America defined “sexy,” and Frederick’s found a way to keep up with the times—while often leading the way. Frederick's of Hollywood emphasized the value of women looking and feeling sexy for themselves. This kind of change in attitude has maintained and increased Frederick’s customer base and kept sales climbing. Women of all backgrounds, sizes, ages and tastes choose Frederick’s for their lingerie needs, from everyday underwear to those special occasion styles that nobody does like Frederick’s. The Covertible Halter Dress - Three Party Styles
Rising young stars
More than a few of today’s lingerie staples were born at Frederick’s. “The Rising Star”—the world’s push-up bra, was launched in the early 1950’s to great success, and today is emulated by every intimate apparel manufacturer in the world. Still the leader, Frederick’s currently offers more than 15 styles of push-up bras to suit every woman. Party Girl. Sexy Dresses from Fredericks.com
And push-ups weren’t the only innovation Frederick’s pushed out. Front-hook bras, bras with shoulder pads, padded girdles, body shapers and colorful fashion bustiers—Frederick’s started it all. In 1981, the company introduced the thong panty to the American woman. Today, Frederick’s offers more than 25 styles and sells nearly 40,000 weekly of its wildly popular “Rio” style—the fastest and largest-selling thong around the world. Final Closeouts at Frederick's of Hollywood
What’s hot in Hollywood
Liquid Lift Collection. First sold in 1998, this water bra’s unique push-up “padding” is actually a mixture of rosewater and oil. When worn, the water and oil combination warms to the body and creates a natural look and feel not possible with customary padding. The bra adds a full cup size and is completely puncture-proof. Since its introduction, the Liquid Lift Collection has become Frederick’s best-selling bra line. Everything you need for your wedding day...and night
Hollywood Exxtreme Cleavage Bra—After many years of creating innovative bras, Frederick’s has done it again with the introduction of this cleavage-enhancing bra. A one-of-a-kind design allows wearers to customize the amount of cleavage and push-up achieved.
A gift from Frederick's won't stay in the box for long!
 
Signature Fragrance—No off-the-shelf fragrance, this scent was created by the Frederick’s team to bring the sexy brand to life. The development of the fragrance was led by Frederick’s CEO, Linda LoRe, former CEO of Giorgio Beverly Hills. The resulting fragrance captures the spirit of the brand—bold, sexy, flirty and fun—all in a bottle.
 
 
 
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