Mor
e than 64 million U.S. travelers used the Internet in 2003 to get information on destinations or to check prices or schedules.Trave
l Industry Association of America (TIA), April 200442.
2 million Americans booked their travel arrangements online in 2003.Trave
l Industry Association of America (TIA), April 2004Th
e Internet is expected to generate nearly $53 billion in leisure travel bookings in 2004 — nearly 22 percent of the travel industry’s revenues.Forreste
r Research Online Leisure Travel Forecast, March 2004Ove
r 81% of travel agents use the Internet to compare online prices to those found in their GDS.AST
A Survey, Aug 2003Th
e Web is the preferred media source for travel information, favored 17:1 over TV and 6:1 over Newspapers and Magazines.Forreste
r Research, 2002 Survey60
% of Internet consumers use a search engin