Regional and Local Targeting: Sharpen Your Advertising Focus

With AdWords, you can target your ads to appear only in specific geographic locations. You can choose country-level targeting or narrow your focus to:

Region and city-level targeting: Show your ads to people searching for results in regional areas you choose. (Available in select countries.)					Customized targeting: Show your ads to people searching for results in an area you define. (Available worldwide.)
Region	City				Within your defined radius	Within your defined borders

• How does this benefit me?
  When you target regional and local areas, you can reach the prospects who are most appropriate for your business and you can write ads that highlight special promotions or pricing based on geography.
• Which ad targeting option is right for me?
  Use regional and city-level targeting if you know which specific cities and regional areas are appropriate for your market. Choose customized targeting if you want to define your own target area. Indicate your area by choosing a point and a surrounding radius or by picking points to define a border.
• How does this work?
  The AdWords system may analyze a searcher's query (for example "London florist") to establish what location that person is searching for. The system may also take note of the person's Internet Protocol (IP) address to see where he or she is searching from.